Compared with developed countries such as the United States and Japan, my country's metal packaging industry still has a lot of room for development. my country's metal packaging industry has entered a period of steady and sustained development. The metal packaging industry has transformed from a scattered and backward development situation to a complete industrial system with a certain modern technology and equipment and a relatively complete range. A number of cross-regional product new, large-scale and high-efficiency metal packaging leading companies continue to emerge.
Domestic metal packaging has huge room for development in the entire packaging industry chain, but the future development of the metal packaging industry is also facing challenges: the domestic metal packaging industry is not highly concentrated and does not have scale effects, creating an expansion opportunity for integrators in the metal packaging industry; Metal packaging companies have homogeneous competition, lack of innovation capabilities, and opportunities for product design innovation are prominent; raw materials continue to rise, resource waste is serious, and the cost and innovation benefits of reducing weight and consumption will be very prominent; China's metal packaging industry lacks brand building and downstream dependence High, standard-setters will have the real right to speak. However, customer satisfaction is not the same as an industry brand. Therefore, metal packaging companies should grasp the terminal consumer market and create value for customers in order to lead the development of the industry.
According to the "2012-2016 China Container and Metal Packaging Container Market Analysis Survey Report" released by Shang Shang Pu Consulting, my country’s metal packaging industry has both opportunities and challenges. To achieve rapid development, it is necessary to grasp the opportunities of market development and reduce The gap between foreign companies of the same kind ensures that the economy of scale changes from a number economy to a benefit economy. And use technology to improve brand building, improve the predecessor's marketing model, and implement "joint development" for the intensive integration of small and medium-sized enterprises to promote and strengthen the overall level of metal packaging.